Win Your Day
Bringing victory to your everyday life

Port11Vision is Japan’s first independent record label inspired by American football culture.
As a ''sports team that doesn’t play sports,'' we create music, art, photography, and video.
Through collaborations with local communities and businesses, we bring fun and meaningful conversation into everyday life.
Our goal is to be a ''sports team–like presence'' that anyone can join and that continues to be loved in the community for years to come.


MISSION

We aim to create a space where everyone, regardless of their athletic ability, can feel connected as part of a ''team'' and become a beloved presence in the community—like a sports team that people cherish for years.

VISION

We aim not to be a team that wins games, but a team that creates culture.

VALUES

Shaping the future through creative freedom

Five keywords
supporting its value

  • Self-Expression
  • Teamwork
  • Editing skills
  • Challenge & Growth
  • From Local to Society

Keywords Detail

Self-Expression

We create an environment where each individual values their uniqueness and can freely express themselves.

Teamwork

We value supporting one another beyond roles and positions, embracing challenges together and growing together.

Editing skills

The ability to shift perspectives on existing ideas and generate new value.

Challenge & Growth

We face difficulties without fear, continuously learning from failures and growing.

From Local to Society

While cherishing local culture and communities, we contribute broadly to society.

About



Creative Producer

Chief Creative Officer | Music Producer | Artist | Film Director | Photographer

Jion Hattori is a chief creative officer working across music, photography, film, and design. At the heart of his practice is a clear philosophy: "Editing is creation."

Instead of starting entirely from scratch, he finds creative value in reworking and recontextualizing existing materials to uncover new meanings and perspectives. In other words, his creative process is driven by the question: ''How can I make what's already there even better?''

He studied linguistics and cultural anthropology at university and draws deep influence from American football (NFL), hip-hop, country songs, and '90s American cartoons. He's fascinated by the rhythms and structures that connect language, sound, and visuals, and continues to explore how these elements shape meaning.

His work often explores contemporary themes like personal freedom and the tension between individuality and collective identity. Through editing, he aims to reconstruct the boundaries between reality and fiction, and between past and future.

COMPANY

Company NamePort11Vision
Creative ProducerJion Hattori
Address707, CASABELLA KOKUSAI PLAZA BLDG., 1-1-18 Isobedori, Chuo Ward, Kobe, Hyogo 651-0084, Japan
Business OverviewIndependent record label
Contactinfo@port11vision.com

Port11Vision Creation

At Port11Vision, we welcome a wide range of inquiries from both individuals and businesses. We leverage the power of sports to propose new value and creative solutions. Whether it's a photography request, art creation, or design services, please feel free to get in touch with us.