Port11Vision History

── The Beginning ──
Founder Jion Hattori grew up deeply inspired by the culture of the NFL (American football).
In football, players, coaches, and staff with diverse expertise come together and move as one team toward a shared goal.
Captivated by that system and sense of unity, he began to dream of creating his own ''team'' — one where different talents collaborate to produce unique works and experiences.

── The Birth of Port11Vision ──
Inspired by the structure of an NFL team, he set out to create a team-based creative experience of his own.
By incorporating the concept of ''PLAY CALL'' (strategic decision-making), he founded a record label as a team-driven creative platform for freely expressing his unique voice through music, visuals, and art.

── Our Vision ──
Our goal is to become a presence beloved by the local community, much like a sports team. In the future, we aim to collaborate with the professional American football league, the NFL, hosting games in Japan, creating merchandise and music videos, and undertaking projects that cross the boundaries of music, art, and sports.

── Fields of Expansion ──
Music | Film | Photography | Apparel (GOODS) | Food & Beverage | Model & Talent Management | Consulting | Art Gallery

── Our Mission ──
We strive to create a company that naturally integrates culture and experiences into everyday life —
one that inspires conversations, empathy, and connection.
Through Port11Vision, we hope to deliver small moments of excitement and the seeds of connection,
growing into a presence that’s loved by the community —
like a sports team that people root for over time.
That is our challenge and our purpose.